The young fashion label Aesparel wants to enter the market for functional clothing for sports enthusiasts. To enable mass production, the company requires substantial financial resources. Aesparel needs a message to distinguish itself from existing fashion brands. Since the clothing offered is not yet available, Aesparel’s message must convince the audience in a particular way, so they preorder the clothes and share them with their network.
Padberg & Partners positioned the Aesparel brand by identifying its core value proposal. Building on this, Padberg & Partners designs the fashion label’s corporate identity. Padberg & Partners plans a crowdfunding campaign for the market launch. One advantage for Aesparel is, that preorders give them the necessary financing to start production. On top, Padberg & Partners’ Internet and social media campaign reaches a worldwide audience.