Strategy & Identity
The Challenge

The young fashion label Aesparel wants to enter the market for functional clothing for sports enthusiasts. To enable mass production, the company requires substantial financial resources. Aesparel needs a message to distinguish itself from existing fashion brands. Since the clothing offered is not yet available, Aesparel’s message must convince the audience in a particular way, so they preorder the clothes and share them with their network.

The Solution

Padberg & Partners positioned the Aesparel brand by identifying its core value proposal. Building on this, Padberg & Partners designs the fashion label’s corporate identity. Padberg & Partners plans a crowdfunding campaign for the market launch. One advantage for Aesparel is, that preorders give them the necessary financing to start production. On top, Padberg & Partners’ Internet and social media campaign reaches a worldwide audience.