Aquakin, a manufacturer of small hydropower plants, has created buzz with its unique innovations. To transform successful research into marketable products, a strong brand is essential. The first step for the company was to focus its communication on the technologies behind its products. The second step is to focus more on benefits for potential clients.
Padberg & Partners redefines the Aquakin brand. New key messages, a new logo and a new website are the beginning of a profound transition from product manufacturer to provider of added-value solutions. Hydropower is exciting and creates opportunities. Aquakin uses social media and events to bring this fascinating experience to people worldwide.