Blue Freedom

Strategy & Identity
The Challenge

The search for a power plant for hikers drove one of the leading producers of small hydropower plants to develop a portable hydropower plant. The company asks Padberg & Partners to provide market insight, drive the development of the product and take over its marketing.

The Solution

The project planning and brand development phases result in the portable hydropower plant being named Blue Freedom. Comprehensive support by Padberg & Partners develops not just the physical shape of Blue Freedom, but also its message. Blue Freedom offers the freedom to generate your own electricity. People can now use their electric devices whenever and wherever they wish.