The microblogging service bplaced wants to reposition itself, to distinguish itself from large services like Twitter. The brand needs a differentiation concept and a redefinition. People use microblogs to write about themselves and events in their lives. The crucial question is, whether there is a different way of digital communication, which is not self-centered and still fun.
Padberg & Partners develops the revolutionary concept of inverted microblogging for bplaced. People who use this type of digital communication do not publish posts about themselves, but about their friends and colleagues. Padberg & Partners realizes this idea in an online platform for bplaced and supports the microblogging service with marketing activities. Users of the platform look forward to a new, fresh way of communicating.