Digital & Media
The Challenge

What does every good football match need? A strong team, a united fan base – and refreshing beer. Everyone knows the countries with the best football teams. But which countries are the biggest beer lovers? Budweiser presents the world champions in a completely new way. Budweiser connects the world’s most popular sport with beer in an informative and entertaining way.

The Solution

The info graphic appears in social networks and online magazines. Recipients respond well to this new world ranking and share it with their friends. Budweiser connects the joys of beer with the popularity of the FIFA World Cup to leverage its own brand. During its active term, the campaign is one of the most popular online topics.