Strategy & Identity
The Challenge

finanz-plan in Starnberg looks back on 40 years as a brokerage firm for insurance services, old-age security and real estate. Older generations are well acquainted with this established company, while the current activities do not target younger adults. finanz-plan needs a consistent, authentic and modern image to optimize its impact on clients in the future.

The Solution

The brand of finanz-plan is well established in its industry. Padberg & Partners makes their web and print media campaign just as forthcoming as the employees in person. The symbolic expansion of the brand core gives prospects of all ages an easy overview of their particular financial security options.