The energy industry is one of General Electric’s major fields. The company is so big, that its complex structure is hard to present on the Internet. GE Energy’s website needs to meet modern expectations, reduce complexity, but still offer a deep look into this division.
Padberg & Partners’ study for the website follows the principle of “imagination at work” and offers a clear and visual look & feel. The website is set apart by offering an experience and presenting even complex information in a convenient and understandable format. The bright and fresh user interface underlines GE Energy’s striving for innovation.