GE Lighting develops energy-saving LED bulbs to replace inefficient light bulbs. Prejudice against the new technology should be reduced and the benefits of the new the technology clarified. For this purpose, the company plans an advertising campaign in various magazines targeting private households. It takes an unusual ad to capture wide attention.
Padberg & Partners visualizes the differences between conventional bulbs and new LED bulbs by GE Lighting, allowing a direct comparison. The main advertisement has two pages: The first shows a room lit with conventional bulbs. The second page shows the same room, lit with LED bulbs. Both versions require the same amount of energy, but the second has a visibly stronger effect.