Strategy & Identity
The Challenge

Goalflow is a popular collaboration tool for individuals and enterprises. The team behind it wants to recode the program and offer it as a cloud service. As part of the transition, a new image is needed that highlights the company’s modernization. There are many collaboration tools advertised with a wide range of functions. So a unique selling proposal must be defined and consistently implemented throughout the online application.

The Solution

Padberg & Partners follows a simplistic philosophy in its remodeling of the collaboration tool. The application is limited to a few, perfectly adjusted basic functions focusing on what is essential – communication between people. The clearly structured functions are consistently transferred to the platform’s design. Goalflow is easy to understand, and its revolutionized brand transmits this message internally and externally.