A German district that has many different companies wants to boost the economy. The region starts a project to showcase what each company has to offer. Citizens should play an active role in the project and be able to network. Citizens want to experience a select choice of companies relevant to them. To make the project last, we need to find a cross-channel message.
Padberg & Partners chooses an online platform as the suitable way to make local companies accessible to citizens. They perform a market analysis to make the platform meet the citizens’ needs. The results inspire further reflection on the company’s brand. Later, Padberg & Partners develops a strategic and design concept for the platform. A localized and user-rated design allows users to sort companies and find matching results.