The semiconductor manufacturer Intel redefined its slogan to “Look Inside.” The company wants to give the new slogan a face and present it at the International Consumer Electronics Show. Visitors of such trade shows have a very short attention span, because they encounter countless advertising messages. So an effective advertisement needs to inspire further thought within seconds.
Padberg & Partners develops palpable illustrations to make the “Look Inside” message felt. Microchips are added to everyday objects to revitalize interest in them. Spectators are inspired to think about the invisible inner workings of objects. The illustrations allow people to realize that internal components produced by Intel are vital to computers and electronic devices.