Strategy & Identity
The Challenge

Social networks are a great achievement of the digital age. Networks like Facebook communicate across geographical boundaries. People can quickly and easily get in touch. But the dark sides of social networks are the loss of privacy and control over our own data. A workable solution for this problem is needed.

The Solution

Padberg & Partners developed the online platform Liveslide, which offers users the benefits of social networks while eliminating the downsides. The technical structure and legally binding philosophy of the social network Liveslide give users control over their data. It attracts great media attention by fulfilling the widespread wish for online privacy.