The company PhysioTEC pursues a noble goal: Enabling children to walk. For this purpose, PhysioTEC develops orthoses, better known as leg braces, for children with impaired mobility. The company wants to present this niche business to a wider audience.
The solution lies in emphasizing the emotional benefits for young patients. Not only can they walk again, but the message also highlights their regained freedom and joy of being independent. By producing orthoses, PhysioTEC creates an overwhelming result: happy children.