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PrimaDonna

Digital & Media
The Challenge

“Why throw away your designer pieces, if someone else can learn to love them?” This philosophy underlies Sibille Barth’s second-hand haute couture boutique PrimaDonna in southern Munich. Since fashion retail offers plenty of great deals, setting yourself apart is a real challenge.

The Solution

Padberg & Partners redevelops the brand to focus on the boutique’s high quality. Both the boutique and the web shop focus on precious designer fashion at a fair price. A mobile website and an integrated online shop allow users to enjoy elegant fashion anytime, anywhere.