PTC Telecom

Strategy & Identity
The Challenge

PTC Telecom is a leading German provider of enterprise communications systems. The telecommunications market is in transition. Globalization and increasing mobility produce questions that need answers. Especially large companies are demanding more of their IT infrastructure, leading to increased technical complexity. Since there is a limited number of manufacturers of telephone systems with comparable functions, communication providers are required to provide more differentiated solutions.

The Solution

Padberg & Partners chooses a revolutionary approach to refocus PTC Telecom: Instead of highlighting complex products and services, Padberg & Partners reshifts the focus to the end user. The goal is not to offer technology with loads of features, but to offer value to employees. People have problems and desires in their everyday business. PTC Telecom provides communication solutions targeting these problems and desires. The result: Happier people who produce real value.