Strategy & Identity
The Challenge

Sana is a hospital group with approximately 30,000 employees at various locations. The group continuously acquires hospitals, which previously operated independently. Sana does not just want to integrate these hospitals into the group financially, but as a whole. Management is seeking a practicable solution to create a sense of community among physicians and staff despite physical and organizational barriers.

The Solution

Padberg & Partners chooses brand development to simplify communication between physicians and staff and holistically integrate hospitals into the Sana group. Workshops with decision makers in the group help Padberg & Partners create a detailed concept study for implementing a group-wide social intranet, focusing on communication between hospitals and personal exchange between physicians.