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Soul of Wine

Strategy & Identity
The Challenge

The company Private Label Production develops and patents an innovative wine decanter. The decanter infuses wine with air within seconds to optimally unfold its taste. The product needs a brand and a website for its market launch. Distributors and an integrated e-commerce system serve to sell the product.

The Solution

Padberg & Partners interprets the individual taste of each wine as the Soul of Wine. This brand name conveys the brand’s core message: The decanter strengthens the soul of each wine. Soul of Wine allows enthusiasts to experience fine wines in the most perfect form. Convinced prospects can directly order the decanter on the Soul of Wine website created by Padberg & Partners and feel the difference.