Environmental & Print
The Challenge

The Japanese carmaker Toyota participates in the International Motor Show in Bogota. Interested visitors can experience the brand and its latest models in a pleasant atmosphere. The trade show booth must allow them to feel the brand’s reputation for innovation and convenience.

The Solution

Padberg & Partners draws on the brand colors and shapes of Toyota to design a lounge-type booth. Open spaces with the newest automobiles invite passing visitors to enter the booth. Additional spaces offer a secluded look into the technologies and personal talks with experts. Sitting in armchairs and sofas, visitors can feel the convenience of Toyota.