Strategy & Identity
The Challenge

XNereus is an award-winning network analysis tool that monitors and maintains the performance of IT infrastructures. The tool consists of a combined hardware and software package. To promote sales, the company decides to expand the brand and distribution channels to the Internet. XNereus needs a cross-channel image.

The Solution

Padberg & Partners explains the abstract hardware-software model of XNereus through real-life, value-oriented messages. XNereus metaphorically empowers IT administrators to rule over their own network. Success stories from well-known companies such as Thomas Sabo substantiate this claim. The consistent brand color green symbolizes XNereus ability to guarantee functioning networks.